LA-BEK semi cured gel nail strips Australia

We’re Laura and Rebekah—two Australian designers, long-time business partners, and mums who are constantly juggling work, family, and the creative itch that never sleeps. After more than seven years building brands for others, we decided it was time to create something of our own. LA-BEK is our passion project—an Australian brand built around something we genuinely love and use ourselves: semi cured gel nail strips.

As working mums, we get it. You’re busy. There’s always something that needs doing, someone who needs your attention, and never quite enough hours in the day for self-care. We felt that too—especially when it came to our nails. We both love having neat, strong, beautiful nails, but the traditional salon process? Too expensive, too time-consuming, and too damaging to our natural nails. That’s when LA-BEK was born.

We fell in love with semi cured gel nail strips because they solved all those pain points. No harsh chemicals, no time-sucking salon appointments, and no brittle, broken nails after removal. Just easy-to-apply, long-lasting gel nails you can do at home—in your PJs, after bedtime stories, or while watching your favourite show. And best of all? They actually last.

Rebekah was the first to stumble across semi cured gel nail strips in Australia, and it was a game-changer. She quickly realised that they were the answer to her frustrations with traditional polish and salon treatments. After years of chipped nails, awkward regrowth, and the dreaded post-salon nail damage, she found a product that not only looked incredible but also helped her nails grow stronger over time.

Laura had a different struggle: sensory overload at the salon, the overpowering smells, the time pressure, and the disappointing results of regular polish that never seemed to last. When she tried semi cured gel nail strips, everything changed. The finish was salon-quality, the process was mess-free, and the result was nails that looked amazing and stayed put.

From that shared spark, LA-BEK began. We created LA-BEK not just as a beauty brand, but as a supportive, empowering space for other women like us—women who want to look good, feel confident, and do it all without sacrificing time, money, or nail health. Our semi cured gel nail strips Australia customers are busy mums, professionals, students, creatives—everyday women looking for smart beauty solutions that fit their lives.

At LA-BEK, we keep things simple, sustainable, and beautiful. We don’t box our individual nail strips because we don’t believe in unnecessary waste. We use recyclable packaging wherever possible and are committed to improving our environmental impact with every order we ship. Our mission is to be the most thoughtful provider of semi cured gel nail strips in Australia, combining quality with conscience.

We’re also constantly innovating. From our growing range of nail strip designs to the launch of our own line of accessories like top coats and cuticle care, we’re building a brand that delivers the full at-home nail experience. Whether you love bold colours, subtle nudes, or classic French tips, we’ve got a design for you—and we’re just getting started.

This is more than nails for us—it’s about creating something joyful, practical, and a little bit magical. We love hearing your stories, seeing your photos, and knowing that we’re helping other women carve out a little moment of self-care in their day.

So, whether you’re brand new to semi cured gel nail strips Australia, or already a loyal LA-BEK fan, we’re so happy you’re here.

Here’s to strong nails, beautiful colours, and time-saving beauty that actually fits your life.

With love,
Laura & Rebekah
Co-founders, LA-BEK